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Axe the tax : taxes are disliked more than equivalent costs
Sussman, Abigail B.; Olivola, Christopher Y. - In: Journal of marketing research : JMR 48 (2011), pp. 91-101
Persistent link: https://www.econbiz.de/10009389968
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The value of nothing : asymmetric attention to opportunity costs drives intertemporal decision making
Read, Daniel; Olivola, Christopher Y.; Hardisty, David J. - In: Management science : journal of the Institute for … 63 (2017) 12, pp. 4277-4297
Persistent link: https://www.econbiz.de/10011785256
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Intertemporal uncertainty avoidance : when the future is uncertain, people prefer the present, and when the present is uncertain, people prefer the future
Hardisty, David J.; Pfeffer, Jeffrey - In: Management science : journal of the Institute for … 63 (2017) 2, pp. 519-527
Persistent link: https://www.econbiz.de/10011647373
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How to shift consumer behaviors to be more sustainable : a literature review and guiding framework
White, Katherine; Habib, Rishad; Hardisty, David J. - In: Journal of marketing 83 (2019) 3, pp. 22-49
Persistent link: https://www.econbiz.de/10012175983