The study had a threefold objective: Collecting data and evidence, testing a range of remedies to improve consumer decision-making and interest in cross-border offers, and estimating savings consumers could make. The preparatory phase involved the collection of qualitative and quantitative...

The Occasional Paper on behavioural economics published by the Financial Conduct Authority (FCA) in April 2013 concluded that the effective regulation of retail financial markets requires a deeper and more realistic understanding of how consumers behave and what choices they find particularly...