Zhang, Qiang; Yim, Brian; Kim, Kyungsik; Tian, Zhibo - In: International Journal of Sports Marketing and Sponsorship 25 (2024) 3, pp. 560-577
Purpose The aim of this study was (1) to investigate the relationship between destination image (DI), destination personality (DP) and behavioral intention (BI) in the context of ski tourism and (2) especially the role of DP in the relationship between DI and BI among ski tourists....
