Bahri-Ammari, Nedra; Van Niekerk, Mathilda; Ben Khelil, … - In: International Journal of Contemporary Hospitality Management 28 (2016) 3, pp. 559-585
Purpose The purpose of this study is to examine the relationship between satisfaction, congruence, nostalgic connections and trust with reference to brand attachment and behavioral loyalty. Behavioral loyalty was examined through the customer’s intention to continue the relationship, as well...
