Escobar-Rodríguez, Tomás; Carvajal-Trujillo, Elena - In: Journal of Air Transport Management 32 (2013) C, pp. 58-64
This study aims to examine the different drivers of online airline ticket purchasing behavior and to validate a new conceptual framework (Venkatesh et al., 2012) in this context. Based on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2), this paper includes seven...
