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What motivates social security claiming age intentions? : testing behaviorally informed interventions alongside individual differences
Greenberg, Adam Eric; Hershfield, Hal; Shu, Suzanne B.; … - In: Journal of marketing research 60 (2023) 6, pp. 1052-1070
Persistent link: https://www.econbiz.de/10014427266
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When three charms but four alarms : identifying the optimal number of claims in persuasion settings​
Shu, Suzanne B.; Carlson, Kurt A. - In: Journal of marketing 78 (2014) 1, pp. 127-139
Persistent link: https://www.econbiz.de/10010250058