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Behaviour
Consumer behaviour
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Großbritannien
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Wells, Victoria K.
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Journal of marketing management : MM
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Marketing theory
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Foraging : an ecology model of consumer behaviour?
Wells, Victoria K.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 117-136
Persistent link: https://www.econbiz.de/10009571623
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Behavioural psychology, marketing and consumer behaviour : a literature review and future research agenda
Wells, Victoria K.
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1119-1158
Persistent link: https://www.econbiz.de/10010433930
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