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What can social marketing learn from Dirichlet theory patterns in a physical activity context?
Gruneklee, Naomi; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: Marketing intelligence & planning 34 (2016) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10011459190
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A reflection on motivating community action to protect an endangered species using marketing
Rundle-Thiele, Sharyn - In: European journal of marketing 56 (2022) 9, pp. 2558-2572
Persistent link: https://www.econbiz.de/10013457373
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Increasing physical activity among Indonesian adolescents : a social marketing intervention reflection
Schmidtke, David James; Nguyen, Mai; Rundle-Thiele, Sharyn - In: European journal of marketing 58 (2024) 7, pp. 1793-1805
Persistent link: https://www.econbiz.de/10015198388
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Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
O'Reilly, Norm; Ayer, Steven; Pegoraro, Ann; Leonard, … - In: Journal of nonprofit & public sector marketing 24 (2012) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10009531937
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Preventing littering : it's not all about sticks!
Al-mosa, Yara; Parkinson, Joy; Rundle-Thiele, Sharyn - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 371-394
Persistent link: https://www.econbiz.de/10013417406
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Reducing plastic waste in the workplace : a program evaluation
Mathew, Alieena; Isbanner, Sebastian; Rundle-Thiele, Sharyn - In: Journal of social marketing : JSOCM 14 (2024) 2, pp. 228-249
Persistent link: https://www.econbiz.de/10015061325
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Improving theory use in social marketing : the TITE four-step theory application process
Willmott, Taylor Jade; Rundle-Thiele, Sharyn - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 222-255
Persistent link: https://www.econbiz.de/10013274476