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Consumer behaviour
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The role of identification and gratitude in motivating organization-serving intentions and behaviors
Madrigal, Robert
- In:
Journal of business research : JBR
116
(
2020
),
pp. 75-84
Persistent link: https://www.econbiz.de/10012257541
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Consumer uncertainty : the influence of anticipatory emotions on ambivalence, attitudes, and intentions
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
5
,
pp. 370-381
Persistent link: https://www.econbiz.de/10010200861
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