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I will risk a stranger’s money, but not my own or my friend’s money : effect of proximity of the money source to the self on financial risk-taking
Trump, Rebecca K.; Finkelstein, Stacey R.; Connell, Paul M. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 501-512
Persistent link: https://www.econbiz.de/10011399093