The purpose of this paper is to examine if even the simplest trading rules could take advantage of the market's inefficiency and lead to profitable trading decisions. For this reason we examine the profitability of the simplest trading rules, using only the simple moving averages (SMA) rules...

This study explores long-term investment strategies for individuals in European countries who have limited initial capital and may have no expertise in financial economics. We compare three strategies-Cost Average Plan (CAP), Bank Deposits Plan (BDP), and Buy and Hold (BnH)-by analyzing their...

In this study, we examine the efficiency of the US stock markets during the COVID-19 outbreak using a fundamental financial analysis approach, the constant growth model and a behavioral model including a Google-based Index. We juxtapose the released news and the performance of the US stock...