Dieses Buch untersucht menschliche Entscheidungsfindung und erklärt wie die Verhaltenswissenschaft Menschen helfen kann, rationalere Entscheidungen zu treffen. Moderne ökonomische Erkenntnisse werden realitätsnah auf politische Themen angewandt, um verhaltensorientiert dem Gemeinwohl zu...

Verhaltensökonomie -- Digitale Verhaltensökonomie -- Verhaltensökonomie und Finanzierung -- Finanzverhaltensweisen -- Marktkommunikation -- Künstliche Intelligenz -- Big Data Ethik -- Diskussion -- Fazit.

Behavioral Finance is one of the most novel developments in Behavioral Economics. Since the end of the 1970ies a wide range of psychological, economic and sociological laboratory and field experiments proved human beings deviating from rational choices and standard neo-classical profit...

Investments account for future prospects. Long-term investment are based on discounting future anticipations. Socially Responsible Investments (SRIs) were historically focused on long-term considerations. Long-term investment holds socio-psychological and leadership advantages, such as altruism...

As of today social responsibility has emerged into an en vogue topic for corporate executives, governmental officials, international public servants and stakeholder representatives. Due to globalization, worldwide business mergers, but also as for international deficiencies beyond the scope of...

The 2008/09 World Financial Crisis underlined the importance of social responsibility for the sustainable functioning of economic markets. Heralding an age of novel heterodox economic thinking, the call for integrating social facets into mainstream economic models has reached unprecedented...

The 2008/2009 World Financial Crisis underlined the importance of social responsibility for the sustainable functioning of economic markets. Heralding an age of novel heterodox economic thinking, the call for integrating social facets into mainstream economic models has reached unprecedented...