An emerging literature has shown that investors are sensitive to mutual fund names. Using a sample of US equity funds over the period 1993-2017, we provide evidence that funds with a name closer to the family's name attract more flows and display a stronger performance-flow relationship. We also...

We examine a sample of U.S. mutual funds and find that, between 2003 and 2018, 28 funds have changed their name to a sustainability-related appellation. Following the name change, we observe three main outcomes: (i) an increase in fund flows, (ii) a significant rise in portfolio turnover, and...

This paper analyzes the response of the asset allocation process to fund performance and the broad market conditions as well as the market determinants of fund flows for hybrid funds. Using a fairly large sample of hybrid funds, our findings reveal the following: First, managers increase their...