Psychological research suggests that individuals are satisficiers. That is, when confronted with a large number of options, individuals often choose the first acceptable option, rather than the best possible option (Simon 1957). Given the vast quantity of information available and the widespread...

The market is comprised of investors with a broad range of expertise. As a result, investors may make decisions differently from one another. Research reveals that investors use name-based heuristics, or short-cuts, including alphabetical ordering (Itzkowitz, Itzkowitz, and Rothbort 2015), name...

Using recent data from an American app-based consumer stock brokerage, we provide novel evidence about how to overcome gender differences in stock market participation. We show that fewer women than men are encouraged to participate in the stock market. However, following equal encouragement to...