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The influence of prior experience and age on mature consumers's perceptions and intentions of internet apparel shopping
Kwon, Wi-Suk; Noh, Mijeong - In: Journal of fashion marketing and management 14 (2010) 3, pp. 335-349
Persistent link: https://www.econbiz.de/10008654373
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Assessing college women's associations of American specialty apparel brands
Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of fashion marketing and management 15 (2011) 2, pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
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E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn; Kwon, Wi-Suk - In: Journal of fashion marketing and management 26 (2022) 1, pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
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Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao; Kwon, Wi-Suk - In: The journal of product & brand management 32 (2023) 7, pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
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Does typicality matter in zero-waste apparel design? : exploring consumers' aesthetic preferences and purchase intentions
Michaelson, Dawn M.; Kim, Boowon; Chattaraman, Veena - In: Journal of fashion marketing and management 29 (2025) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10015323691
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Examining consumers' perceptions of a 3D printing integrated apparel : a functional, expressive and aesthetic (FEA) perspective
Cui, Tianyu; Chattaraman, Veena; Sun, Lushan - In: Journal of fashion marketing and management 26 (2022) 2, pp. 266-288
Persistent link: https://www.econbiz.de/10013162353
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Social identity salience : effects on identity-based brand choices of Hispanic consumers
Chattaraman, Veena; Lennon, Sharron J.; Rudd, Nancy A. - In: Psychology & marketing 27 (2010) 3, pp. 263-284
Persistent link: https://www.econbiz.de/10003956559
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Ethnic identity, consumption of cultural apparel, and self-perceptions of ethnic consumers
Chattaraman, Veena; Lennon, Sharron J. - In: Journal of fashion marketing and management 12 (2008) 4, pp. 518-531
Persistent link: https://www.econbiz.de/10003781737
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Too new or too complex? : why consumers' aesthetic sensitivity matters in apparel design evaluation
Seifert, Christin; Chattaraman, Veena - In: Journal of fashion marketing and management 21 (2017) 2, pp. 262-276
Persistent link: https://www.econbiz.de/10011661993
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Adoption of sensory enabling technology for online apparel shopping
Kim, Jiyeon; Forsythe, Sandra - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1101-1120
Persistent link: https://www.econbiz.de/10009525805