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Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo; Kumar, Archana; Kim, Youn-kyung - In: Journal of fashion marketing and management 14 (2010) 3, pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
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Factors affecting Mexican college students' purchase intention toward a US apparel brand
Lee, Min-Young; Kim, Youn-Kyung; Pelton, Lou; Knight, Dee; … - In: Journal of fashion marketing and management 12 (2008) 3, pp. 294-307
Persistent link: https://www.econbiz.de/10003761541
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Style consumption : its drivers and role in sustainable apparel consumption
Cho, Erin; Gupta, Shipra; Kim, Youn-Kyung - In: International journal of consumer studies 39 (2015) 6, pp. 661-669
Persistent link: https://www.econbiz.de/10011418951