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Global vs local : analysis of the consumer-brand relationships in India
Sengupta, Aniket
;
Wesley, Scarlett
;
Cavender, RayeCarol
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
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2
College students' apparel shopping orientation and brand/product preferences
Bahng, Youngjin
;
KIncade, Doris H.
;
Yang, Jung-ha
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010184336
Saved in:
3
College students' apparel shopping orientation and brand/product preferences
Bahng, Young Jin
;
KIncade, Doris H.
;
Yang, Jung-ha
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10009784762
Saved in:
4
Effects of consumer characteristics and product presentations on online apparel impulse buying
Chen-Yu, Jessie H.
;
Kincade, Doris H.
;
Rhee, YoungJu
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10013270712
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