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Conviviality behavior in entrepreneurial communities and business networks

Guercini, Simone; Ranfagni, Silvia - In: Journal of business research : JBR 69 (2016) 2, pp. 770-776

Persistent link: https://www.econbiz.de/10011436262

Matching format strategy and sourcing strategy in clothing retail : a conceptual representation

Guercini, Simone - In: International journal of process management and … 2 (2007/08) 3, pp. 185-196

Persistent link: https://www.econbiz.de/10003725465

The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion bloggers: temperament and characteristics -- 5 online brand...

Persistent link: https://www.econbiz.de/10012596857

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938

The integration between marketing and purchasing in the traceability process

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-891

Persistent link: https://www.econbiz.de/10003924777

Marketing cooperation and public policy in Italian networks of fashion firms

Guercini, Simone; Runfola, Andrea - In: Network strategies for regional growth, (pp. 163-184). 2011

Persistent link: https://www.econbiz.de/10008908233

Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry

Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 61-84). 2015

Persistent link: https://www.econbiz.de/10011415985

Paths of evolution for the Chinese migrant entrepreneurship : a multiple case analysis in Italy

Guercini, Simone; Milanesi, Matilde; Dei Ottati, Gabi - In: Journal of international entrepreneurship 15 (2017) 3, pp. 266-294

Persistent link: https://www.econbiz.de/10011806453

Extreme luxury fashion : business model and internationalization process

Guercini, Simone; Milanesi, Matilde - In: International marketing review 34 (2017) 3, pp. 403-424

Persistent link: https://www.econbiz.de/10011709227

Internationalization of luxury fashion firms : examining the business models of SMEs

Runfola, Andrea; Milanesi, Matilde; Guercini, Simone - 2022

Persistent link: https://www.econbiz.de/10012649101

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