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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
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Need for closure and leisure of youngsters
Vermeir, Iris (contributor); Geuens, Maggie (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400483
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Need for closure, gender and social self-esteem of youngsters
Vermeir, Iris (contributor); Geuens, Maggie (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400707
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Need for closure and youngsters' leisure time preferences
Vermeir, Iris (contributor); Geuens, Maggie (contributor) - 2005
Persistent link: https://www.econbiz.de/10003089887
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Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène; Pelsmacker, Patrick de; … - In: Journal of business and psychology 25 (2010) 1, pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
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A motivational account of the question-behavior effect
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - 2011
Persistent link: https://www.econbiz.de/10009501226
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PP for "product placement" or "puzzled public"? : the effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Tessitore, Tina; Geuens, Maggie - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 419-442
Persistent link: https://www.econbiz.de/10009789456
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A motivational account of the question-behavior effect
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 111-127
Persistent link: https://www.econbiz.de/10009563545
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Motivated consumer innovativeness : concept and measurement
Vandecasteele, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787810