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COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan; Willems, Kim; Brengman, Malaika - In: Electronic commerce research 23 (2023) 3, pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
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The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan; Willems, Kim; Brengman, Malaika - In: Advances in National Brand and Private Label Marketing …, (pp. 89-99). 2023
Persistent link: https://www.econbiz.de/10014289844