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~subject:"Belgien"
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Belgien
Consumer behaviour
69
Konsumentenverhalten
67
Advertising effects
64
Werbewirkung
64
Belgium
49
Advertising
47
Werbung
45
Brand management
23
Markenführung
23
Marketing management
19
Marketingmanagement
19
Brand image
18
Internet marketing
18
Online-Marketing
18
Markenimage
17
Fernsehwerbung
15
Television advertising
15
Product Placement
14
Product placement
14
Emotion
12
Brand
10
Markenartikel
10
Marketing
10
Psychology of advertising
10
Social Web
10
Social web
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Target group
9
Zielgruppe
9
Automotive market
8
Kfz-Markt
8
Kinder
8
Theorie
8
Ethics
7
International marketing
7
Online retailing
7
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Undetermined
2
Free
1
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Article
29
Book / Working Paper
12
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Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
10
Book section
10
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Working Paper
8
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Language
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English
37
Dutch
4
Author
All
Pelsmacker, Patrick de
41
Dens, Nathalie
8
Jegers, Marc
6
Cauberghe, Verolien
4
Janssens, Wim
4
Verhellen, Yann
3
Banks, Ivana Bušljeta
2
Geuens, Maggie
2
Moons, Ingrid
2
Proost, J.
2
Aleksandrovs, Leonids
1
Barbarossa, Camilla
1
Beckmann, Suzanne C.
1
Cuyvers, Ludo
1
De Cannière, Marie Hélène
1
De Meulenaer, Sarah
1
DeMeyer, G.
1
Driesen, Liesbeth
1
Dumont, Michel
1
Goos, Peter
1
Gwozdz, Wencke
1
Hofman, A.
1
Mielants, Caroline
1
Muller, Marié-Luce
1
Oates, Caroline
1
Puttemans, Bianca
1
Rayp, Glenn
1
Ridder, Ronald Karel de
1
Roozen, Irene T. M.
1
Spruijt, Nicole
1
Sterckx, Ellen
1
Viviers, Wilma
1
Wouters, Marijke
1
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
10
Belgian journal of operations research, statistics and computer science
3
Journal of marketing communications
3
Applied economics
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Engaging consumers through branded entertainment and convergent media
1
Handbook of research on international advertising
1
Journal of business and psychology
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer studies and home economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Revue d'économie industrielle
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
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ECONIS (ZBW)
41
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1
Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
Wouters, Marijke
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 299-318
Persistent link: https://www.econbiz.de/10009423377
Saved in:
2
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
3
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
4
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Saved in:
5
Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Janssens, Wim
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10003761781
Saved in:
6
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
7
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
8
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
9
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
10
Verklaring en prognose van de vraag naar nieuwe personenwagens in Belgie͏̈
Pelsmacker, Patrick de
-
1990
Persistent link: https://www.econbiz.de/10000814257
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