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Benchmarking
Consumer behaviour
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Firm value
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Gauri, Dinesh Kumar
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Benchmarking performance in retail chains : an integrated approach
Gauri, Dinesh Kumar
;
Pauler, Janos Gabor
;
Trivedi, Minakshi
- In:
Marketing science
28
(
2009
)
3
,
pp. 502-515
Persistent link: https://www.econbiz.de/10003868041
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Measuring the efficiency of category-level sales response to promotions
Trivedi, Minakshi
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3473-3488
Persistent link: https://www.econbiz.de/10011760515
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