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This text evaluates different approaches to benchmarking and their application with tourism destinations. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations.
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Examines the role of benchmarking within the small hospitality sector. Argues that there is considerable potential for improving service quality by this means, not only in the small businesses themselves, but also in tourist destinations, which often depend heavily on this sector. While...
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