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Marketing letters : a journal of research in marketing
2
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Benchmarking buyer behavior towards new brands
Trinh, Giang
;
Romaniuk, Jenni
;
Tanusondjaja, Arry
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
Saved in:
2
How common is new product failure and when does it vary?
Victory, Kirsten
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012488841
Saved in:
3
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
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