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The relation between actual and perceived interactivity : what makes the web sites of top global brands truly interactive?
Voorveld, Hilde A. M.; Nijens, Peter C.; Smit, Edith G. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 77-92
Persistent link: https://www.econbiz.de/10009241274