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~subject:"Benutzerschnittstelle"
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Benutzerschnittstelle
Advertising effects
5
Werbewirkung
5
Media mix
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Mediamix-Strategie
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Netherlands
3
Niederlande
3
Brand image
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Brand management
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Consumer behaviour
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Internet marketing
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Markenführung
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Markenimage
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Online-Marketing
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User interface
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Advertising industry
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Benutzerfreundlichkeit
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Beziehungsmarketing
1
Bibliometrics
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Bibliometrie
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Brand
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Creativity
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Erfolgsfaktor
1
Interactive media
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Interaktive Medien
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Kaufentscheidung
1
Kreativität
1
Markenartikel
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Marketing management
1
Marketingmanagement
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Measurement
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Media usage
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Mediennutzung
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Messung
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Smit, Edith G.
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Voorveld, Hilde A. M.
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Neijens, Peter C.
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Nijens, Peter C.
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Cutting edge international research
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
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2
The relation between actual and perceived interactivity : what makes the web sites of top global brands truly interactive?
Voorveld, Hilde A. M.
;
Nijens, Peter C.
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10009241274
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