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Aligning marketing and purchasing for new value creation
Matthyssens, Paul; Bocconcelli, Roberta; Pagano, Alessandro - In: Industrial marketing management : the international … 52 (2016), pp. 60-73
Persistent link: https://www.econbiz.de/10011447491
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Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers
Coreynen, Wim; Matthyssens, Paul; Van Bockhaven, Wouter - In: Industrial marketing management : the international … 60 (2017), pp. 42-53
Persistent link: https://www.econbiz.de/10011672011
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The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van; Matthyssens, Paul; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 83 (2019), pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
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Developing and leveraging platforms in a traditional industry : an orchestration and co-creation perspective
Tian, Jiamian; Vanderstraeten, Johanna; Matthyssens, Paul - In: Industrial marketing management : the international … 92 (2021), pp. 14-33
Persistent link: https://www.econbiz.de/10012490924
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The co-evolution of actor engagement and value co-creation on digital platforms
Hendricks, Leeya; Matthyssens, Paul; Kowalkowski, Christian - 2025
Persistent link: https://www.econbiz.de/10015371651