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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Consumer behaviour
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USA
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Brand image
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Venkatesh, Alladi
2
Aggarwal, Praveen
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Basu, Amiya K.
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Ertimur, Burçak
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Peñaloza, Lisa
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Australasian marketing journal
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Marketing theory
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Services marketing quarterly
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ECONIS (ZBW)
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Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen
;
Basu, Amiya K.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10010465663
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The value of value in CCT
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Marketing theory
14
(
2014
)
1
,
pp. 135-138
Persistent link: https://www.econbiz.de/10010255556
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3
Opportunism in co-production : implications for value co-creation
Ertimur, Burçak
;
Venkatesh, Alladi
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 256-263
Persistent link: https://www.econbiz.de/10008738286
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