Code-sharing, a phenomenon observed in international airline markets, has emerged as an important form of alliance in the domestic U.S. airline industry. Unlike international markets where code-share agreements were often the only way for a carrier to enter into a route serving another country,...

Social and societal change, environmental challenges, digitalisation, artificial intelligence, pivoting business models, the usage economy, the hyper-accessibility of information, increasing uncertainty in a globalised world, the demand for instantaneous satisfaction ... all of these are factors...