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The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.; He, Yi; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
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How valuable are your customers in the brand value co-creation process? : the development of a Customer Co-Creation Value (CCCV) scale
Merz, Michael A.; Zarantonello, Lia; Grappi, Silvia - In: Journal of business research : JBR 82 (2018), pp. 79-89
Persistent link: https://www.econbiz.de/10011771787
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Toward service-based value creation : the role of service business development in manufacturing companies
Bielefeldt, Jonas - 2019
Persistent link: https://www.econbiz.de/10011990087