Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Betriebliche Wertschöpfung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Investigating consumer-brand r...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
Consumer behaviour
28
Konsumentenverhalten
26
Advertising effects
15
Werbewirkung
15
Brand management
12
Markenführung
12
Brand
11
Markenartikel
11
Brand image
10
Celebrity endorsement
10
Markenimage
10
Celebrity-Werbung
9
Advertising
8
Relationship marketing
7
Werbung
7
Beziehungsmarketing
6
Social Web
6
Social web
6
Phonetic symbolism
5
Priming
5
Children
4
Congruence
4
Emotion
4
Marketing cooperation
4
Marketingkooperation
4
Product attributes
4
Target group
4
Zielgruppe
4
Australia
3
Australien
3
Authenticity
3
Brand names
3
Business network
3
Cognition
3
Consumer value
3
Credibility
3
Customer integration
3
Customer value
3
Experiment
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Webster, Cynthia M.
3
Loane, Susan Stewart
2
D'Alessandro, Steven
1
Ruskin, Jennifer
1
Seymour, Richard G.
1
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
The marketing review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-to-consumer value within social networks
Loane, Susan Stewart
;
Webster, Cynthia M.
- In:
The marketing review
14
(
2014
)
4
,
pp. 447-462
Persistent link: https://www.econbiz.de/10011445025
Saved in:
2
Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart
;
Webster, Cynthia M.
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
Saved in:
3
Why create value for others? An exploration of social entrepreneurial notives
Ruskin, Jennifer
;
Seymour, Richard G.
;
Webster, Cynthia M.
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
4
,
pp. 1015-1037
Persistent link: https://www.econbiz.de/10011602789
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
