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Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian; Grohs, Reinhard; Koenigstorfer, Joerg - In: Journal of service management 35 (2024) 1, pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
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Value cocreation at sport events
Grohs, Reinhard; Wieser, Verena E.; Pristach, Matthias - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10012256470