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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Einzelhandel
11
Retail trade
11
Distribution channel
10
Vertriebsweg
10
Consumer behaviour
8
Marketingmanagement
8
International marketing
7
Internationales Marketing
7
Konsumentenverhalten
7
Absatzweg
6
Globalisierung
5
Globalization
5
International market entry
5
Internationaler Markteintritt
5
Marketing
5
Marketing management
5
Multinationales Unternehmen
4
Transnational corporation
4
Wholesale trade
4
Brand management
3
Cultural identity
3
Export
3
Großhandel
3
Kulturelle Identität
3
Markenführung
3
Marketing channels
3
Online retailing
3
Online-Handel
3
Retail internationalization
3
USA
3
Advertising
2
Auslandsinvestition
2
Brand image
2
Distribution channels
2
Einzelhandelsbetrieb
2
Empirical study
2
Exports
2
Firm performance
2
Foreign investment
2
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English
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Andras, Trina Larsen
1
Dimitrova, Boryana V.
1
Rosenbloom, Bert
1
Smith, Brent
1
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Journal of marketing channels : distribution systems, strategy, and management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
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Marketing channel evolution : from contactual efficiency to brand value co-creation and appropriation within the platform enterprise
Dimitrova, Boryana V.
;
Smith, Brent
;
Andras, Trina Larsen
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10012258187
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Multi-channel marketing and the retail value chain
Rosenbloom, Bert
- In:
Thexis : Fachzeitschrift für Marketing ; …
20
(
2003
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10001815639
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