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Tensions in value spaces : the organizational buying center and advanced services
Zolkiewski, Judy; Story, Vicky M.; Burton, Jamie; … - In: Industrial marketing management : the international … 114 (2023), pp. 196-210
Persistent link: https://www.econbiz.de/10014433458
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Identifying tensions in the servitized value chain
Burton, Jamie; Story, Victoria; Zolkiewski, Judy; … - In: Research technology management : RTM 59 (2016) 5, pp. 38-47
Persistent link: https://www.econbiz.de/10011616696
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The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn; Zolkiewski, Judith; Burton, Jamie - In: The journal of business & industrial marketing 38 (2023) 6, pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
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Expanding understanding of service exchange and value co-creation : a social construction approach
Edvardsson, Bo; Tronvoll, Bård; Gruber, Thorsten - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 327-339
Persistent link: https://www.econbiz.de/10009124103
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Every cloud has a silver lining : exploring the dark side of value co-creation in B2B service networks
Chowdhury, Ilma Nur; Gruber, Thorsten; Zolkiewski, Judy - In: Industrial marketing management : the international … 55 (2016), pp. 97-109
Persistent link: https://www.econbiz.de/10011503620