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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Relationship marketing
26
Beziehungsmarketing
25
Consumer behaviour
17
Konsumentenverhalten
16
Customer value
12
Kundenwert
10
Customer-dominant logic
7
Value creation
7
Social Web
5
Social web
5
Customer ecosystem
4
Customer integration
4
Dienstleistungsmanagement
4
Kundenintegration
4
Service management
4
Services
4
Value analysis
4
Wertanalyse
4
Africa
3
Big data
3
Customer satisfaction
3
Dienstleistung
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
E-commerce
3
Electronic Commerce
3
Service industry
3
Service quality
3
Services marketing
3
Value formation
3
Big Data
2
Brand relationship
2
Brand strength
2
Connected services
2
Customer context
2
Customer dominant logic
2
Customer engagement
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Customer experience
2
Customer logic
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English
5
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Heinonen, Kristina
5
Strandvik, Tore
2
Voima, Päivi
2
Aksoy, Lerzan
1
Bart, Yakov
1
Campbell, Colin L.
1
Díaz, David
1
Ferguson, Sarah Lord
1
Kabadayi, Sertan
1
Kunz, Werner
1
Ordenes, Francisco Villarroel
1
Sigala, Marianna
1
Theodoulidis, Babis
1
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Business horizons
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Meddelanden från Svenska Handelshögskolan
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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1
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
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2
Exploring customer value formation : a customer dominant logic perspective
Voima, Päivi
;
Heinonen, Kristina
;
Strandvik, Tore
-
2010
Persistent link: https://www.econbiz.de/10003991731
Saved in:
3
Customer dominant value formation in service
Heinonen, Kristina
;
Strandvik, Tore
;
Voima, Päivi
- In:
European business review : EBR ; the official journal …
25
(
2013
)
2
,
pp. 104-123
Persistent link: https://www.econbiz.de/10009723905
Saved in:
4
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
5
Customer engagement in a Big Data world
Kunz, Werner
;
Aksoy, Lerzan
;
Bart, Yakov
;
Heinonen, Kristina
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 161-171
Persistent link: https://www.econbiz.de/10011654662
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