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Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard; Pace, Stefano; Skålén, Per - In: Marketing theory 15 (2015) 4, pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
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Firm-brand community value co-creation as alignment of practices
Skålén, Per; Pace, Stefano; Cova, Bernard - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 596-620
Persistent link: https://www.econbiz.de/10011309580