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Customer experience from a self-service system perspective
Åkesson, Maria; Edvardsson, Bo; Tronvoll, Bård - In: Journal of service management 25 (2014) 5, pp. 677-698
Persistent link: https://www.econbiz.de/10010426047
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Value proposition test-driving for service innovation : how frontline employees innovate value propositions
Åkesson, Maria; Skålén, Per; Edvardsson, Bo; … - In: Journal of service theory and practice : JSTP 26 (2016) 3, pp. 338-362
Persistent link: https://www.econbiz.de/10011528303
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Enhancing customer experience in digital servitization : the impact of service-dominant logic
Åkesson, Maria; Löfberg, Nina; Tronvoll, Bård - In: Handbook of service experience, (pp. 119-129). 2025
Persistent link: https://www.econbiz.de/10015424021