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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Relationship marketing
59
Beziehungsmarketing
55
Consumer behaviour
49
Konsumentenverhalten
44
Customer satisfaction
36
Theory
32
Theorie
31
Customer integration
28
Kundenintegration
28
Innovation
26
Kundenzufriedenheit
23
Conjoint analysis
20
Conjoint-Analyse
20
Dienstleistung
20
Services
20
Dienstleistungsqualität
18
Dienstleistungssektor
18
Market research
18
Marktforschung
18
Service industry
18
Service quality
18
Brand management
16
Service innovation
16
Brand
15
Dienstleistungsmanagement
15
Markenführung
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Service management
15
Social Web
15
Social web
15
Value creation
15
Brand image
14
Experiment
14
Marketing
14
Markenartikel
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Markenimage
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Sweden
12
Bibliometrics
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11
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11
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English
14
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Gustafsson, Anders
8
Brodie, Roderick J.
6
Witell, Lars
5
Kristensson, Per
3
Edvardsson, Bo
2
Fombelle, Paul
2
Snyder, Hannah
2
Benson-Rea, Maureen
1
Breidbach, Christoph F.
1
Böhmann, Tilo
1
Davidsson, Nina
1
Enquist, Bo
1
Högström, Claes
1
Kowalkowski, Christian
1
Kreis, Henning
1
Lusch, Robert F.
1
Maglio, Paul P.
1
Nenonen, Suvi
1
Perks, Helen
1
Sajtos, Laszlo
1
Sima, Herbert
1
Starr, Richard G., Jr.
1
Storbacka, Kaj
1
Tronvoll, Bård
1
Vargo, Stephen L.
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Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service theory and practice : JSTP
2
Advances in services innovations
1
International journal of services technology and management
1
Journal of service management
1
Marketing theory
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The journal of brand management : an international journal
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ECONIS (ZBW)
14
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1
From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
Saved in:
2
The plurality of co-existing business models : investigating the complexity of value drivers
Benson-Rea, Maureen
;
Brodie, Roderick J.
;
Sima, Herbert
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 717-729
Persistent link: https://www.econbiz.de/10010211339
Saved in:
3
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
4
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
5
Certification and authentication of brand value propositions
Starr, Richard G., Jr.
;
Brodie, Roderick J.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 716-731
Persistent link: https://www.econbiz.de/10011625293
Saved in:
6
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
7
Customer co-creation in service innovation : a matter of communication?
Gustafsson, Anders
;
Kristensson, Per
;
Witell, Lars
- In:
Journal of service management
23
(
2012
)
3
,
pp. 311-327
Persistent link: https://www.econbiz.de/10009619172
Saved in:
8
Strategic brand management : archetypes for managing brands through paradoxes
Högström, Claes
;
Gustafsson, Anders
;
Tronvoll, Bård
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010472558
Saved in:
9
Success factors in new service development and value creation through services
Edvardsson, Bo
;
Gustafsson, Anders
;
Enquist, Bo
- In:
Advances in services innovations
,
(pp. 165-183)
.
2007
Persistent link: https://www.econbiz.de/10003387969
Saved in:
10
Degree of service-oriented in the pulp and paper industry
Davidsson, Nina
;
Edvardsson, Bo
;
Gustafsson, Anders
; …
- In:
International journal of services technology and management
11
(
2009
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10003848962
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