Narrow search
Showing 1 - 4 of 4
Cover Image
Value added reseller or value at risk : the dark side of relationships with VARs
Gupta, Suraksha; Väätänen, Juha; Khaneja, Suyash - In: Industrial marketing management : the international … 55 (2016), pp. 110-118
Persistent link: https://www.econbiz.de/10011503624
Cover Image
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha; Foroudi, Pantea; Yen, Dorothy - In: Industrial marketing management : the international … 72 (2018), pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Cover Image
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Cover Image
Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives
Ozdemir, Sena; Gupta, Suraksha - In: Industrial marketing management : the international … 97 (2021), pp. 134-144
Persistent link: https://www.econbiz.de/10013206325