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Bayesian decision theory in pricing strategy
Green, Paul E. - In: Journal of marketing 27 (1963) 1, pp. 5-14
Persistent link: https://www.econbiz.de/10002539216
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Bayesian statistics & product decisions
Green, Paul E. - In: Business horizons 5 (1962) 3, pp. 101-109
Persistent link: https://www.econbiz.de/10002539282
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Decision theory in market planning and research
Green, Paul E. - In: Models, measurement and marketing : a special project …, (pp. 171-197). 1965
Persistent link: https://www.econbiz.de/10002539540
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Bayesian decision theory in channel selection
Alderson, Wroe; Green, Paul E. - In: The marketing channel : a conceptual viewpoint, (pp. 199-203). 1967
Persistent link: https://www.econbiz.de/10001813427
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Research for marketing decisions
Green, Paul E.; Tull, Donald Stanley - 1966
Persistent link: https://www.econbiz.de/10000570597
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Experiments on the value of information in simulated marketing environments
Green, Paul E.; Robinson, Patrick J.; FitzRoy, Peter T. - 1967
Persistent link: https://www.econbiz.de/10000577839
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Research for marketing decisions
Green, Paul E.; Tull, Donald S. - 1970 - 2 ed.
Persistent link: https://www.econbiz.de/10002540024