Part I: Introductory remarks -- 1. Doing quality collaborative research with business -- Part II: Research Models and Processes -- 2. A Framework for Undertaking Conceptual and Empirical Research -- 3. Theory building using abductive search strategies -- 4. Literature Reviews Unleashed:...

This paper focuses on the use of qualitative studies in business to business research. It highlights some of the differences and similarities between qualitative methods to illustrate the methodological consequences of choosing one method in preference to another. Three methods are presented:...