//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Betriebswirtschaftsstudium"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The increasing importance of p...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Betriebswirtschaftsstudium
Social Web
23
Social web
23
Artificial intelligence
21
Künstliche Intelligenz
21
Relationship marketing
17
Beziehungsmarketing
16
Marketing management
11
Marketingmanagement
11
Social media
11
Marketing
10
Consumer behaviour
8
Customer value
8
Internet marketing
8
Konsumentenverhalten
8
Kundenwert
8
Online-Marketing
8
Digitalisierung
7
Digitization
7
Management
7
Big Data
6
Big data
6
Social network
6
Soziales Netzwerk
6
Virtual reality
6
Virtuelle Realität
6
Economics department
5
Europa
5
Europe
5
Führungskräfteentwicklung
5
Graduate business education
5
Leadership development
5
Structural equation model
5
Strukturgleichungsmodell
5
Viral marketing
5
Virales Marketing
5
Wirtschaftshochschule
5
Business schools
4
Higher education institution
4
Hochschule
4
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
5
Author
All
Kaplan, Andreas
5
Haenlein, Michael
1
Pucciarelli, Francesca
1
Published in...
All
Business horizons
3
European management journal
1
SAGE library in business and management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Higher education and the digital revolution : about MOOCs, SPOCs, social media, and the Cookie Monster
Kaplan, Andreas
;
Haenlein, Michael
- In:
Business horizons
59
(
2016
)
4
,
pp. 441-450
Persistent link: https://www.econbiz.de/10011514840
Saved in:
2
A school is "a building that has four walls ... with tomorrow inside" : toward the reinvention of the business school
Kaplan, Andreas
- In:
Business horizons
61
(
2018
)
4
,
pp. 599-608
Persistent link: https://www.econbiz.de/10011883628
Saved in:
3
European management and European business schools : insights from the history of business schools
Kaplan, Andreas
- In:
European management journal
32
(
2014
)
4
,
pp. 529-534
Persistent link: https://www.econbiz.de/10010402044
Saved in:
4
Competition and strategy in higher education : managing complexity and uncertainty
Pucciarelli, Francesca
;
Kaplan, Andreas
- In:
Business horizons
59
(
2016
)
3
,
pp. 311-320
Persistent link: https://www.econbiz.de/10011488388
Saved in:
5
Business education and scholarly research
Kaplan, Andreas
(
ed., introduction
)
-
2016
Persistent link: https://www.econbiz.de/10011378944
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->