Outcome-based contracts (OBCs) are frequently seen as the most advanced level of service offering that product firms offer. To deliver OBCs, product firms have to shift from the traditional product business model (PBM) to adopting an outcome business model (OBM). This constitutes a major change...

While firms increasingly engage in formal alliances with universities, there is a lack of tools to assess the outcomes of such collaborations. We propose a performance measurement system for university-industry alliances. We derive a success map from existing research on university-industry...