In this paper we estimate and empirically test different behavioral theories of consumer reference price formation. Two major theories are proposed to model the reference price reaction: assimilation contrast theory and prospect theory. We assume that different consumer segments will use...

Der vorliegende Beitrag beschäftigt sich mit der Dimensionsstruktur sowie derVerwertbarkeit des Fortune-Reputationsrankings in der wissenschaftlichen Forschung undliefert Erkenntnisse über seine Aussagefähigkeit. Nach Erörterung der theoretischenGrundlagen von Unternehmensreputation als...

Good corporate reputation is seen as one of the most valuable assets. It is believed to cause a multitude of favorable impacts within different stakeholder groups. As a consequence, a multitude of studies analyzed the relationship between corporate reputation and financial performance. However,...

Good corporate reputation is seen as one of the most valuable assets. It is believed to cause a multitude of favorable impacts within different stakeholder groups. As a consequence, a multitude of studies analyzed the relationship between corporate reputation and financial performance. However,...