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~subject:"Beziehungsmarketing"
~subject:"Ethics"
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The SAGE handbook of marketing ethics
8
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
3
Developing digital marketing : relationship perspectives
2
Digital Business in Africa : Social Media and Related Technologies
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
Ethical business leadership in troubling times
2
Inside marketing : practices, ideologies, devices
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Management education for integrity : ethically educating tomorrow's business leaders
2
Modelling and decisions in economics : essays in honor of Franz Ferschl ; with 31 tables
2
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
2
The Oxford handbook of professional economic ethics
2
The SAGE handbook of marketing theory
2
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
2
A holistic approach to machine tool innovation
1
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Auswirkungen von Krisen auf Wirtschaft, Recht und Gesellschaft
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Beiträge zum wertorientierten Kundenbeziehungsmanagement
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Beliefs forming (in) market relationships
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Benchmarking - Weg zu unternehmerischen Spitzenleistungen : [18. und 19. Oktober 1996] ; [Internationale Fachtagung zum Thema "Benchmarking - Weg zu unternehmerischen Spitzenleistungen"]
1
Building corporate identity, image and reputation in the digital era
1
Business challenging business ethics : new instruments for coping with diversity in international business : the 12th annual EBEN Conference
1
Business ethics : a critical approach integrating ethics across the business world
1
Business ethics and strategy ; Vol. 2
1
Cahiers d'économie politique : histoire de la pensée et théories
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Cases on innovations in educational marketing : transnational and technological strategies
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Corporate management in a knowledge-based economy
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Cutting-edge issues in business ethics : continental challenges to tradition and practice
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Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Die Gestaltung der Organisationsdynamik : Konfiguration und Evolution; Festschrift für Professor Dipl.-Kfm. Dr. Oskar Grün zum 65. Geburtstag
1
Direct marketing
1
E-marketing ; Vol. 2
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Marketing
ethics
Murphy, Patrick E.
- In:
Marketing theory : a student text
,
(pp. 83-98)
.
2010
Persistent link: https://www.econbiz.de/10003950811
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2
Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
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3
Critical ethical naturalism : an orientation to ethics
Lawson, Tony
- In:
Social ontology and modern economics
,
(pp. 359-387)
.
2015
Persistent link: https://www.econbiz.de/10010429701
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4
Being pulled in different directions : ethical judgement and decision making in middle management
Becker, Ingrid
- In:
Beliefs forming (in) market relationships
,
(pp. 143-178)
.
2018
Persistent link: https://www.econbiz.de/10012161137
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5
Virtue ethics, corporate identity and success
Schüz, Mathias
- In:
Intrinsic CSR and competition : doing well amongst …
,
(pp. 105-117)
.
2020
Persistent link: https://www.econbiz.de/10012116317
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Sensemaking : a fresh framework for ethics education in management
Waples, Ethan P.
;
Antes, Alison L.
- In:
Management education for integrity : ethically …
,
(pp. 15-47)
.
2011
Persistent link: https://www.econbiz.de/10011972523
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7
Using literature to encourage moral engagement in business ethics courses
Gasper, Louis C.
- In:
Management education for integrity : ethically …
,
(pp. 73-88)
.
2011
Persistent link: https://www.econbiz.de/10011972542
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Théories de l'action et normativité chez Adam Smith et chez John C. Harsanyi
Fernandes, Andréa Gomes
;
Kandil, Feriel
- In:
Cahiers d'économie politique : histoire de la pensée …
(
1998
),
pp. 137-159
Persistent link: https://www.econbiz.de/10001504974
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9
Some ideas on economics and ethics
Krelle, Wilhelm
- In:
Modelling and decisions in economics : essays in honor …
,
(pp. 3-28)
.
1999
Persistent link: https://www.econbiz.de/10001430380
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Ethics and operations research
Schneeweiß, Christoph
- In:
Modelling and decisions in economics : essays in honor …
,
(pp. 29-38)
.
1999
Persistent link: https://www.econbiz.de/10001430381
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