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Consumer-based brand equity and firm risk
Rego, Lopo L.; Billett, Matthew T.; Morgan, Neil A. - In: Journal of marketing 73 (2009) 6, pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
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The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander; Jayachandran, Satish; Kumar, V. - In: Journal of marketing 73 (2009) 6, pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
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The predictive validity of multiple-item versus single-item measures of the same constructs
Bergkvist, Lars; Rossiter, John R. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 175-184
Persistent link: https://www.econbiz.de/10003486863
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Reservation price as a range: an incentive-compatible measurement approach
Wang, Tuo; Venkatesh, R.; Chatterjee, Rabikar - In: Journal of marketing research : JMR 44 (2007) 2, pp. 200-213
Persistent link: https://www.econbiz.de/10003486892
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The effect of measurement task transparency on preference construction and evaluations of personalized recommendations
Kramer, Thomas - In: Journal of marketing research : JMR 44 (2007) 2, pp. 224-233
Persistent link: https://www.econbiz.de/10003486908
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Product contagion: changing consumer evaluations through physical contact with "disgusting" products
Morales, Andrea C.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 272-283
Persistent link: https://www.econbiz.de/10003486926
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Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
Sengupta, Jaideep; Zhou, Rongrong - In: Journal of marketing research : JMR 44 (2007) 2, pp. 297-308
Persistent link: https://www.econbiz.de/10003486943
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Transfer-appropriate processing, response fluency, and the mere measurement effect
Janiszewski, Chris A.; Chandon, Elise - In: Journal of marketing research : JMR 44 (2007) 2, pp. 309-323
Persistent link: https://www.econbiz.de/10003486948
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Just give me another chance: the strategies for brand recovery from a bad first impression
Muthukrishnan, A. V.; Chattopadhyay, Amitava - In: Journal of marketing research : JMR 44 (2007) 2, pp. 334-345
Persistent link: https://www.econbiz.de/10003486955
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Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian; Hanssens, Dominique M. - 2006
Persistent link: https://www.econbiz.de/10003487214