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~subject:"Beziehungsmarketing"
~subject:"Unternehmensethik"
~type_genre:"Book section"
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Beziehungsmarketing
Unternehmensethik
Marketing
1,632
Decision theory
635
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635
Theorie
493
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Consumer behaviour
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Ethik
54
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The SAGE handbook of marketing ethics
10
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
3
Ethical business leadership in troubling times
3
Ethics in marketing : international cases and perspectives
3
Handbook on ethics and marketing
3
Building corporate identity, image and reputation in the digital era
2
Corporate ethics, governance, and social responsibility : precepts and practices
2
Cutting-edge issues in business ethics : continental challenges to tradition and practice
2
Developing digital marketing : relationship perspectives
2
Development agenda of Third World countries under the WTO regime ; 2
2
Digital Business in Africa : Social Media and Related Technologies
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
Handbook of ethics of Islamic economics and finance
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Management education for integrity : ethically educating tomorrow's business leaders
2
Marketing, ethics and society : critical reflections
2
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
2
The SAGE handbook of marketing theory
2
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
2
A holistic approach to machine tool innovation
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Auswirkungen von Krisen auf Wirtschaft, Recht und Gesellschaft
1
Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Beliefs forming (in) market relationships
1
Benchmarking - Weg zu unternehmerischen Spitzenleistungen : [18. und 19. Oktober 1996] ; [Internationale Fachtagung zum Thema "Benchmarking - Weg zu unternehmerischen Spitzenleistungen"]
1
Bittere Arznei : Wirtschaftsethik und Ökonomik der pharmazeutischen Industrie
1
Business challenging business ethics : new instruments for coping with diversity in international business : the 12th annual EBEN Conference
1
Business ethics : a critical approach integrating ethics across the business world
1
Business ethics and continental philosophy
1
Business ethics and human values
1
Business ethics and strategy ; Vol. 2
1
Contemporary issues in marketing : principles and practice
1
Corporate management in a knowledge-based economy
1
Corporate social responsibility
1
Corporate social responsibility : readings and cases in a global context
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Ethical
marketing
Ballesteros, Carlos
;
Saldaña, Dulce Eloisa
- In:
Global perspectives on contemporary marketing education
,
(pp. 174-194)
.
2016
Persistent link: https://www.econbiz.de/10011483104
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2
Ethical judgments are different : an information processing perspective on the unique nature of ethical judgment and ethical judgment processes
Sparks, John R.
- In:
Handbook on ethics and marketing
,
(pp. 89-110)
.
2015
Persistent link: https://www.econbiz.de/10011301193
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3
Marketing
ethics
Murphy, Patrick E.
- In:
Marketing theory : a student text
,
(pp. 83-98)
.
2010
Persistent link: https://www.econbiz.de/10003950811
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Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
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Ethical decision making
Robinson, J. Camden
;
Ingerson, Marc-Charles
;
Degn, …
- In:
Research companion to ethical behavior in organizations …
,
(pp. 78-118)
.
2014
Persistent link: https://www.econbiz.de/10010439735
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6
Critical ethical naturalism : an orientation to ethics
Lawson, Tony
- In:
Social ontology and modern economics
,
(pp. 359-387)
.
2015
Persistent link: https://www.econbiz.de/10010429701
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7
IHRM's role in managing ethics and CSR globally
Müller-Camen, Michael
;
Elšik, Wolfgang
- In:
The Routledge companion to international human resource …
,
(pp. 552-561)
.
2015
Persistent link: https://www.econbiz.de/10010466253
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8
Executive ethical decisions initiating organizational culture and values
Bridges, Eileen
- In:
The Routledge handbook of service research insights and …
,
(pp. 391-423)
.
2020
Persistent link: https://www.econbiz.de/10012238685
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9
Being pulled in different directions : ethical judgement and decision making in middle management
Becker, Ingrid
- In:
Beliefs forming (in) market relationships
,
(pp. 143-178)
.
2018
Persistent link: https://www.econbiz.de/10012161137
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10
Virtue ethics, corporate identity and success
Schüz, Mathias
- In:
Intrinsic CSR and competition : doing well amongst …
,
(pp. 105-117)
.
2020
Persistent link: https://www.econbiz.de/10012116317
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