//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
~subject:"Werbungsgesinnung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The package, legislation, and...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Werbungsgesinnung
Verbraucher
5
Vereinigte Staaten
3
Business Administration
2
Marktforschung
2
Advertising
1
Australia
1
Developing countries
1
Energiewirtschaft
1
Entwicklungsländer
1
Evaluation
1
Geschichte 1900-1988
1
High technology
1
International marketing
1
Internationales Marketing
1
Internet
1
Management
1
Managementschule
1
Marketing
1
Marketing management
1
Marketing strategy
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Mobile Marketing
1
Mobile marketing
1
Nahrung
1
Preis
1
Product design
1
Product differentiation
1
Produktgestaltung
1
Qualität
1
Relationship marketing
1
Theorie
1
Theory
1
USA
1
United States
1
Verbraucherschutz
1
Verpackung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Undetermined
1
Author
All
Gardner, David M.
1
Gardner, David Morgan
1
Shaw, Michael J.
1
Subramaniam, Chandrasekar
1
Published in...
All
Journal of marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Deception in advertising : a conceptual approach
Gardner, David M.
- In:
Journal of marketing
39
(
1975
)
1
,
pp. 40-46
Persistent link: https://www.econbiz.de/10002398476
Saved in:
2
Product marketing on the internet
Subramaniam, Chandrasekar
;
Shaw, Michael J.
;
Gardner, …
-
2000
Persistent link: https://www.econbiz.de/10001449607
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->