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25 Jahre conjointanalytische Forschung in Deutschland
Voeth, Markus - In: Innovation und Absatz, (pp. 153-176). 1999
Persistent link: https://www.econbiz.de/10001428010
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Twenty years of research on marketing in China : a review and assessment of journal publications
Ouyang, Ming; Zhou, Dongsheng; Zhou, Nan - 1999
Persistent link: https://www.econbiz.de/10001559179
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State-of-the-art review of research in international marketing management
Kotabe, Masaaki - In: Handbook of research in international marketing, (pp. 3-41). 2003
Persistent link: https://www.econbiz.de/10001803670
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Measurement problems in cross-national consumer research: the state-of-the-art and future research directions
Yaprak, Attila - In: Handbook of research in international marketing, (pp. 175-189). 2003
Persistent link: https://www.econbiz.de/10001803852
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Contribution of southern authors in major marketing publications
Fields, D. M. - In: Journal of business research : JBR 22 (1991) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
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Readings in survey research
Ferber, Robert (ed.) - 1978
Persistent link: https://www.econbiz.de/10000541672
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Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D. - 1976
Persistent link: https://www.econbiz.de/10000042197
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Scientific marketing research
Albaum, Gerald S. (contributor); Venkatesan, M. (contributor) - 1971
Persistent link: https://www.econbiz.de/10000572204
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Marketingforschung in Deutschland und Frankreich : Ergebnisse einer Auswertung wissenschaftlicher Fachzeitschriften
Decker, Reinhold; Schmidt, Daniela - In: Jahrbuch der Absatz- und Verbrauchsforschung 48 (2002) 4, pp. 406-419
Persistent link: https://www.econbiz.de/10001736500
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Research
Vogel, Douglas R. (contributor) - International Bled Electronic Commerce Conference <10, … - 1997
Persistent link: https://www.econbiz.de/10001712542