Narrow search
Showing 1 - 6 of 6
Cover Image
Guest editorial: 30 years of brand relationship research
Fetscherin, Marc; Veloutsou, Cleopatra - In: The journal of product & brand management 33 (2024) 4, pp. 413-418
Persistent link: https://www.econbiz.de/10015165132
Cover Image
Special issue: 30 Years of brand relationship research
Fetscherin, Marc (ed.); Veloutsou, Cleopatra (ed.) - 2024
Persistent link: https://www.econbiz.de/10015165148
Cover Image
The state of research on multinationals and emerging markets
Pillania, Rajesh K.; Fetscherin, Marc - In: Multinational business review 17 (2009) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10003932700
Cover Image
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc; Usunier, Jean-Claude - In: European journal of marketing : EJM 46 (2012) 5, pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Cover Image
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc; Heinrich, Daniel - In: Journal of business research : JBR 68 (2015) 2, pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Cover Image
30 years of foreign direct investment to China : an interdisciplinary literature review
Fetscherin, Marc; Voss, Hinrich; Gugler, Philippe - In: International business review : the official journal of … 19 (2010) 3, pp. 235-246
Persistent link: https://www.econbiz.de/10003978762